Email marketing is good for small businesses. But only Constant Contact is #1 in email marketing for small businesses – that’s why I’m a Constant Contact Solution Provider. Wondering which email service will get you better results? Here’s how Constant Contact compares to MailChimp: Don’t monkey around with your email marketing. I recommend Constant Contact […]
Author Archive | Deborah
You’ve been growing your list. You’ve come up with a great subject line. Now it’s time to pay attention to the way you format your email. Follow these tips to make sure your email gets read. Short is better than long. Sending shorter, more frequent, emails is more effective than sending longer, less frequent ones. […]
How to get results from your website, newsletter, or social media content .
Your email’s subject line is the second most important element of your email. (The first is your sender name. Next time you’re skimming your inbox, notice what you’re looking for.) Need some inspiration? Try these six ideas: Ask a question: “Vanilla or Chocolate?” Include a deadline: Cruisin’ 4 Critters is August 2nd – Register Today!” […]
Don’t try to sell me your product or service. Instead, sell the way your product or service is going to change my life. How will I be happier, healthier, wealthier, smarter or more secure after I use your product or service? Don’t tell me what it does, tell me what it will do for me. […]
1. A message is 5x more likely to be seen in email than via Facebook. – Radicati 2. Email allows you to build deeper relationships with your customers, who have asked to hear from you. 3. It’s 40x more effective than Facebook and Twitter at generating a sale. (McKinsey & Company) 4. 72% people prefer […]
Don’t forget the “Call to action” in your website, email or social media marketing message! For example: Find out more… Take the next step… Take the tour… Click here and save… Sign up for your free trial… Join today… Need help with your email marketing? Contact me for a free evaluation!
Are you tracking: Who is your audience? Which messages, which channels and what days/times are getting results? How did your website visitors find you? Which pages did they read? How many of your emails got read? How many subscribers, followers, visitors this month, compared to last month? I provide my clients with comprehensive marketing reports […]