Email Marketing: How to write subject lines that get your emails opened

Your email’s subject line is the second most important element of your email. (The first is your sender name. Next time you’re skimming your inbox, notice what you’re looking for.)

Need some inspiration? Try these six ideas:

  • Ask a question: “Vanilla or Chocolate?”
  • Include a deadline: Cruisin’ 4 Critters is August 2nd – Register Today!”
  • Try a teaser: “Destination Weddings…Want Rock Star Treatment?”
  • Give a command: “Join us at the MLH Scholars Luncheon!”
  • Offer a list: 3 Tools to Simplify Your Marketing”
  • Make an announcement: The winners of the postcard contest are…”

Want to learn more about email subject lines? Contact me for a free consultation about getting better results from your email marketing.