If you’re not measuring, you’re not marketing

Do you know your audience demographics? How they found you?
What content is getting their attention and what isn’t?

Who is your audience? Which messages, which channels and what days/times are getting results? How did your website visitors find you? Which pages did they read? How many of your emails got read? How many subscribers, followers, visitors this month, compared to last month? I provide my clients with comprehensive marketing reports measuring results across all channels, so we can focus on what’s getting the highest engagement and adjust for success.

Tracking your Facebook posts to learn which posts are getting the best results can help you focus on your most effective messages. You can even find out which days or times of day to post to get the best response.

Monitoring your email marketing results can tell you what kind of subject lines get your emails opened, which items in your email got clicked on most and other valuable information for helping you succeed.

Using Google’s free analytics tools can provide a treasure trove of information about your website traffic. You can learn to use it on your own or I can do it for you and deliver easy-to-understand reports that will help you market more efficiently, getting you better results and saving you money.

I provide my clients with comprehensive marketing reports measuring results across all channels, so we can focus on what’s getting the highest engagement and adjust for success. Contact me if you could use some help with measuring your results and using the information to get better results.