Don’t try to sell me your product or service. Instead, sell the way your product or service is going to change my life. How will I be happier, healthier, wealthier, smarter or more secure after I use your product or service? Don’t tell me what it does, tell me what it will do for me.
For example:
Nike doesn’t sell its sneaker by describing its materials and construction.
Nike convinces its customers that by wearing Nike sneakers, they will overcome their fears and challenges and rise to victory; that they can “just do it.”
You wear Nike sneakers because of who you become when you wear them.
Sell the transformation.
Contact me if you could use some help with this.