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Don’t try to sell me your product or service. Instead, sell the way your product or service is going to change my life. How will I be happier, healthier, wealthier, smarter or more secure after I use your product or service? Don’t tell me what it does, tell me what it will do for me. […]

Do you know your audience demographics? How they found you?What content is getting their attention and what isn’t? Who is your audience? Which messages, which channels and what days/times are getting results? How did your website visitors find you? Which pages did they read? How many of your emails got read? How many subscribers, followers,

Your email’s subject line is the second most important element of your email. (The first is your sender name. Next time you’re skimming your inbox, notice what you’re looking for.) Need some inspiration? Try these six ideas: Want to learn more about email subject lines? Contact me for a free consultation about getting better results

You’ve been growing your list. You’ve come up with a great subject line. Now it’s time to pay attention to the way you format your email. Follow these tips to make sure your email gets read. P.S. A p.s. at the end of your email will get noticed! Make it a call to action. Contact

Don’t forget the “Call to action” in your website, email or social media marketing message! Without it, your message will fail to get results. For example: Need help with your email marketing? Contact me for a free evaluation!

1. A message is 5x more likely to be seen in email than via Facebook. – Radicati 2. Email allows you to build deeper relationships with your customers, who have asked to hear from you. 3. It’s 40x more effective than Facebook and Twitter at generating a sale. (McKinsey & Company) 4. 72% people prefer

How to get results from your website, newsletter, or social media content